A Science-Forward Partnership Expanding the Modern Performance Nutrition System in Gravel Racing
Encinitas, CA – January 2026 — Belgian Waffle Ride (BWR), North America’s most demanding and irreverent unroad cycling series, today announced KENETIK as the Official Ketone Partner of the BWR Series for the 2026 season. The partnership brings advanced ketone science to athletes across all U.S.-based BWR events, supporting sustained endurance, mental clarity, and recovery throughout race weekends defined by long distances and relentless terrain.
BWR events are known for rewarding athletes who manage effort, nutrition, and focus over hours of unpredictable conditions. The addition of KENETIK reflects the continued evolution of gravel racing, where fueling strategy has become as critical as fitness and equipment.
“BWR has always been a race where nutrition matters as much as watts,” said Michael Marckx, creator of the Belgian Waffle Ride and CEO of Monuments of Cycling. “Our courses demand sustained energy, clear thinking, and the ability to recover quickly. KENETIK gives our athletes access to a powerful metabolic tool that supports those demands without changing the spirit of the race.”
As Official Ketone Partner, KENETIK will be integrated across the BWR Series through on-site activations, athlete education, expo sampling, recovery-zone presence, and digital storytelling. Riders will have opportunities to experience KENETIK products through registration bag inclusions, recovery offerings, and exclusive BWR athlete discounts, while learning how ketones can be used responsibly and effectively in endurance racing.
KENETIK’s offering is designed to complement, not replace, traditional fueling. The partnership works in concert with Neversecond, BWR’s Official Performance Nutrition Partner. While Neversecond provides the carbohydrates and electrolytes required for high-intensity output and race-day fueling, KENETIK adds a metabolic layer that supports fuel efficiency, cognitive focus, and post-race recovery. Together, the two partners reflect a modern, dual-fuel approach to endurance performance, giving athletes a more complete nutrition system for long, demanding events.
“Gravel racing challenges both the body and the mind,” said Brandon Dyksterhouse, KENETIK Vice President of Performance Nutrition & Sports Market Development. “The Belgian Waffle Ride represents the pinnacle of that challenge. We’re excited to support athletes with a complementary fueling solution that works alongside established performance nutrition to help riders stay sharp and resilient deep into the race.”
Throughout the 2026 season, BWR and KENETIK will collaborate on athlete-focused education, race-weekend protocols, and content aimed at demystifying ketone use and showing how it fits into modern endurance nutrition strategies.
The 2026 Belgian Waffle Ride Series includes events in Arizona, California, Utah, and Montana, with additional locations to be announced. There are also BWR events in Mexico and Canada.
ABOUT KENETIK
Kenetik is a trailblazing company dedicated to advancing athletic performance through innovative nutrition solutions. They are the creators of the world's first bioidentical ketone drinks, which are scientifically designed to enhance focus, endurance, and recovery. Committed to sustainability, Kenetik's products are plant-based and carbon-negative. With a mission to promote momentum for life, Kenetik aims to push the boundaries of sports nutrition by making advanced performance tools both accessible and enjoyable for athletes everywhere. For more information, visit drinkkenetik.com.