This section doesn’t currently include any content. Add content to this section using the sidebar.

Image caption appears here

Add your deal, information or promotional text




We’re excited to welcome you to our unique events. There is a formula to the creation of each new Belgian Waffle Ride, and each embodies the three ingredients that make the BWR so special. 1) A dream destination, 2) varied terrain to accommodate an extremely dynamic racecourse, and 3) a cycling community that is both vibrant and desirous of the Unroad experience only the BWR can offer.

Taking center stage at all of our events is the BWR Unroad Expo!  This is a multiple-day BWR Unroad Expo with opportunities for cycling brands and local vendors to plug into and a be a part of the energy that is the BWR. Riders must attend the Unroad Expos, not only to pick up their race numbers, swag and BWR gear, but also partake of the Rider's Briefings where every detail of the race is presented in an entertaining and edifying manner.

The Unroad Expos offer numerous activations for brands, with various shakeout and social rides, entertainment, the best brands of the cycling world, and local vendors sharing their wares. There is also food and beverages and plenty of BWR and cycling merchandise on sale.

To learn more about becoming an exhibitor at the BWR Unroad Expos, please contact Bryan Ogle at