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Each Belgian Waffle Ride features a multiple-day Unroad Expo with opportunities for cycling brands and local vendors to plug into and a be a part of the energy that is the BWR. Riders must attend the Unroad Expos, not only to pick up their  race numbers, swag and BWR gear, but also partake of the Rider's Briefings where every detail of the race is presented in an entertaining and edifying manner.

To learn more about becoming an exhibitor at the BWR Unroad Expos, please CLICK HERE and gain access to the UNROAD EXPO DECK.